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BIO
Personal Profile
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There are writers, then there are copywriters. To say we're the same would be completely missing the point on exactly what it is we do. Art of persuasion. Convincing. Compelling copy. Unknown desire. This is how I would describe Advertising in its finest form. I love to write, I love to throw in a pun when necessary, (it is always necessary, FYI), and I love to understand the psyche of target audiences.
I specialize in content creation, social media management, photography, web design, and all facets of digital media. My expertise includes crafting compelling content, managing social media strategies, capturing high-quality visuals, and designing intuitive websites. I bring a holistic approach to digital media, enhancing brand presence and engaging audiences across various platforms.
Hi! My name is Allison and i'm 35. As a mother of 3 young children, I finally get the time for myself and my own thoughts, sometimes, that is, and I just want to write good ads. Great ads, even. Everyday, I learn more and I will never stop learning.
Education
2015-2019
Seneca College of applied arts and technology
2021-2022
Humber College Institute of Technology & Advanced Learning
2022-2023
Seneca College of applied arts and technology
2024
Centennial School of Hospitality, Tourism & Culinary Arts
Creative Advertising
Work on strategic planning, concept development, digital content creation & management. Pitched an integrated marketing campaign at advertising agencies such as DDB Toronto and BBDO.
Advertising Copywriting
Learned the depths of copywriting, persuasive writing and advertising concepts including big ideas, insights and building campaigns with Art Directors and Account Managers.
Social Media Marketing
Combined marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.
Food Media
Leveraging entrepreneurial strategies in personalized branding and marketing. Expertise in effectively promoting and marketing food products or services. Able to identify target audiences, craft compelling messages, and negotiate media products for optimal communication and presentation outcomes. Armed with creative skills and a deep understanding of the food industry, excel in utilizing media platforms to attract revenue streams and unlock valuable opportunities.